PayMe Seasonal Theme
HSBC
Why does people open PayMe app?
PayMe is an app convenient for peer to peer payment in Hong Kong. And people tap to open the app from their mobile, mainly base on the function they would like to do, i.e. pay and collects from friends and pay business, top-up, transfer money to their bank. How can we increase PayMe’s footprint with a minimal development effort? The design for ‘Seasonal Themes’ idea to help the program to reach the Daily active rate KPI and help the seasonal promotion reach more customers in an effortless way.
By changing app icon and visual content within the app
Curiosity - Make people wonder what news in the app before opening it.
Rise awareness - Let user know there is latest promotion and content, not only relay on EDM or social post.
Branding image - Strength the PayMe brand image, related to HK people daily life, young and fun.
Responsive Layout design
Interaction Design
The animation of page loader, menu slide out and the transition of elements, enhance the experience of interacting of the website.
