Motion Graphics storyboard
For every agency award submission, there is a need of video clearly present the works has been done by the agency creatively.
CRM Agency of the year award video
The key message of this video is using customer relationship management data to identify the problem for each project and solve the problem by providing creative solution. To make it more interesting and fun to watch, we present it with the movie trailer tone of voice.
personalization award video
The video presenting the personalization of the shangri-la campaign. By analysing the data, 2 key traits: "Spa Lovers" & "Weekend Gateways" from 16 different customer segments were selected. The personalization content determined based on CRM data for known behaviours for these customer segments. The storyboard need to illustrate the concept and execution, also the success of increase booking by providing right promotion to target audience.
